Effects of Consumers' Altruistic and Egocentric Values on Social Responsibility and Willingness-to-pay a Price Premium for Ethical Fashion Products

Impact of Demographics on Consumers Willingness to Pay Premium: A study of Organic food products

-The study represents the data collected from the organic consumers of Bangalore City which is one of the major markets of organic products in South India. The study examined consumers’ WTPP (Willingness to Pay Premium) for organic food products based on a sample of 150 consumers of Bangalore City during the year 2014. About 53% of the consumers were aware that organic produce was available in ...

Estimating Consumer Willingness to Pay a Price Premium for Alaska Secondary Wood Products

Donovan, Geoffrey H.; Nicholls, David L. 2003. Estimating consumer willingness to pay a price premium for Alaska secondary wood products. Res. Pap. PNWRP-553. Portland, OR: U.S. Department of Agriculture, Forest Service, Pacific Northwest Research Station. 7 p. Dichotomous choice contingent valuation survey techniques were used to estimate mean willingness to pay (WTP) a price premium for made-...

Effects of Online Recommendations on Consumers' Willingness to Pay

We present the results of two controlled behavioral studies on the effects of online recommendations on consumers’ economic behavior. In the first study, we found strong evidence that participants’ willingness to pay was significantly affected by randomly assigned song recommendations, even when controlling for participants’ preferences and demographics. In the second study, we presented partic...

Anchoring Effects on Consumers’ Willingness-to-Pay and Willingness-to-Accept

iranian english learners’ perception and personality: a dual approach to investigating influential factors on willingness to communicate

abstract previous studies on willingness to communicate (wtc) have shown the influence of many individual or situational factors on students’ tendency to engage in classroom communication, in which wtc has been viewed either at the trait-level or situational level. however, due to the complexity of the notion of willingness to communicate, the present study suggests that these two strands are ...